ABOUT ME

Over 10 years leading and designing digital products for startups & global companies.

I'm a Senior Product Designer | Product Lead with over 10 years of experience crafting intuitive, data-driven digital experiences, particularly in fintech, UGC and SaaS. Based in Argentina and collaborating remotely with cross-functional teams in Europe and North America, I combine business strategy, user research and cutting-edge AI tools to help companies deliver scalable, user-centric products.

My work is driven by product thinking, design systems, and strong visual hierarchy, blending minimal, functional aesthetics with rigorous design criteria. Before moving fully into digital, I owned a design concept store for five years, which deeply shaped my eye for curation, brand and storytelling.

When I'm not designing, I travel to discover new perspectives, sell circular fashion, make music with synthesizers, and collect vinyl records. I also enjoy training outdoors and attending AI workshops and talks, constantly learning, experimenting, and staying in sync with where technology is heading.

Years of experience

10+

More than a decade leading digital products, turning complex challenges into structured, scalable experiences.

Projects launched

50+

Designing websites, e-commerce and brands that helped clients grow revenue and increase conversions.

Commitment

100%

Collaboration with cross-functional teams, driving clarity throughout the entire product lifecycle.

Store Owner

6 years

Founding and scaling a concept design store, turning a local retail space into a branded, profitable business.

My experience

Senior Product Designer

amnis / EUR

Via what.digital

Apr 2023 - Feb 2026

Launched their first mobile app version, reaching 4.5k users in its initial release, and redesigned amnis core desktop banking workflows, driving AI-powered features that achieved 70% early adoption and cut expense management time by 50% monthly.

Senior Product Designer

hallosam.ch / Switzerland

Via what.digital

April 2024 - May 2025

Transformed an early concept into a fully functional web app MVP, now used by 400+ clients, defining key user journeys, streamlining campaign flows, and enabling Switzerland's first native podcast advertising marketplace.

Co-founder CCO Product Lead

soapboxx.com / USA

Mar 2018 - Jan 2023

Led the end-to-end product vision and design strategy that scaled from MVP to enterprise adoption. Created a UGC platform that reduced campaign content production time by 70% with the help of machine learning and video edition automation. Built and mentored a team of 20+ designers and engineers, delivering a product trusted by 60+ organizations.

Senior Product Designer

foodshed.io / USA

Direct client

Apr 2016 - Mar 2018

Led the design of the mobile app, connecting 300+ regional growers with institutional buyers and streamlining farm-to-market distribution with blockchain, reducing supply chain inefficiencies by ~30%.

Senior UX/UI Designer

trace.vt / USA

Direct client

Feb 2018 - Mar 2019

Worked with the design team, created their blockchain portal, sales site, and mobile app.

Senior UX/UI Designer

Deloitte Digital / Netherlands

Full time / Remote

Feb 2011 - Jan 2018

Worked with the digital team creating websites and ecommerce sites. Hired a team of 5 designers and engineers from Argentina.

How I work

SKILLS & KNOWLEDGE

  • UX research
  • Information Architecture
  • Design Systems
  • AI Prototyping
  • AI Automation
  • AI Coding
  • A/B Testing
  • Product Management
  • CMS
  • HTML - CSS
  • English (C2)
  • Spanish (native)
  • German (A2)
  • Portuguese (C1)

LIFE

  • Team-first leadership
  • AI driven solutions
  • User centered design
  • Communication
  • Empathy
  • Conflict resolution
  • Time management
  • Work ethic

DESIGN & PLANNING

  • Figma
  • Cursor
  • Github
  • Vercel
  • Claude Code
  • OpenAI
  • Gemini
  • Adobe
  • Jira
  • Linear