Soapboxx
Building the supporter video platform trusted by 60+ US organizations, including the Biden–Harris 2020 campaign.
Between 2016 and 2018, while working with political campaigns on video production, I kept running into the same three problems: video creation was expensive and time-consuming, post-production was manual and slow, and distribution was fragmented with no way to track impact.
In 2018, I co-founded Soapboxx to solve all three at once: a browser-based customizable platform that lets organizations collect authentic supporter videos and render them automatically in less than 60 seconds with branded overlays, captions and music, and distribute them with real-time analytics.
ROLE
Co-founder
CCO
Product Lead
TIMEFRAME
1 month - MVP
6 months - v1
TEAMS
Product
Engineering
Marketing
TECH STACK
Jira
Figma
AI
Machine Learning
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OTHER CASE STUDIES
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amnis
From debit card launch to mobile product: designing amnis' first app for 4.5k SME users in 6 weeks.
When amnis launched their first business debit card in May 2023, they needed a mobile app ready at the same time. Working directly with the Product and IT leads, I defined the scope, designed the information architecture, and delivered dev-ready screens in a single sprint, covering card management, expense workflows, 2FA, and a navigation system built to scale beyond v1. The result: a product adopted by 4.5k SME users in the first release, with zero prior mobile presence.